The Star stand, at the corner of Avenues B and G, will be focussed on the company's seating and fencing & barriers portfolio, the latter a component part of events from Cyclo-cross to Latitude Festival.
In the spirit of a taste test, at Showman's, visitors will have the opportunity to directly compare the industry's traditional, uncomfortable folding chairs with Star Events' tip-up, flat floor system, which comes complete with air insulated seats and backs.
This summer, the Star system was used across events including Greenwich Music Time, Nocturne Live at Blenheim Palace and Neil Diamond at Blackpool FC. In all cases the promoters reported superb audience feedback.
(Jim Evans)
