InfoComm iQ, developed, maintained and delivered by the International Communications Industries Association, Inc (ICIA), is an industry-wide product information database for the AV market which offers users instant access to the most up-to-the-minute product information. ICIA takes raw data from manufacturers and re-authors it to be complete, current and comparable. It is then distributed directly and through third party dealer websites. By teaming up with Stardraw, with its own library of over 36,000 high quality symbols from manufacturers, ICIA can now make InfoComm iQ available to a wider audience.
According to Stardraw.com Inc president, Randell Green, the arrangement is the perfect dovetailing of two totally complementary products to create a more powerful tool. "Our partnership with ICIA is a great example of how co-operation within the industry adds value across the board, and more importantly results in a better and more complete service for the customer."
(Ruth Rossington)
