Commenting on the introduction of the new pricing, international business development, sales and marketing director, Paul Brewis, said: "We are achieving major productivity gains at our Ningbo facility, for both Studiomaster and Carlsbro lines. Improved production capacity coming on-stream is delivering significant economies of scale and as a result of which we are offering lower dealer pricing and higher margins, allowing retailers to offer more attractive pricing to their customers.
"These production price reductions are as much as 20% in some cases and at the same time we are offering increased dealer margins of around 65%. All of this represents our commitment to providing the best-in-class dealer support package with the launch of our new UK based distribution service. Also part of the package is our 24 hour free delivery guarantee on all orders in the UK."
(Jim Evans)
