UK Sunbaba was commissioned to provide over 4500m of branded signage for the Sky Sports Freewheel which took place on 21 September. The event was produced by experiential marketing agency RPM, Limelight Sports and the Greater London Authority (GLA).

An estimated 50,000 cyclists were given free rein of the city for a day as a central 12km route between the Tower of London and Buckingham Palace was closed to traffic. Some participants donned unusual costumes whilst others rode vintage penny farthing bicycles alongside the many families with children who were enjoying cycling without the pressure of heavy London traffic. Rest stops were placed around London offering refreshments and entertainment including live music, cycling limbo challenges and jugglers.

Sunbaba supplied 4000m of non woven Polyester which lined the main cycle route and 500m full colour Ultramesh covered crowd barriers which separated the walkways from the activities taking place along the Mall. 35 full colour Ultramesh Heras fence panels disguised the event production areas.

(Jim Evans)


Latest Issue. . .

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline