USA - Online retailer for music makers Sweetwater has announced the formal transition of All Pro Integrated Systems, its integration division, to officially operate as Sweetwater Integration. Solving the marketplace need for a one-stop shop for superior integration delivery, the transition reflects over a decade of investment, coupling exceptional customer care and a track record of successful projects for large-scale integration customers.
Sweetwater's customers now have a go-to source for integration to create immersive audio-visual experiences. And now, with Sweetwater Integration, the company is leveraging strong, proven relationships with experienced designers, engineers, and professional integrators.
"We've been working tirelessly to redefine integration and to ensure the integration delivery experience matches the experience synonymous with the Sweetwater name," explained Sweetwater CEO Mike Clem. "It's the Sweetwater way to invest, innovate, and disrupt the existing integration model to solve for the unmet needs of our customers and the marketplace."
Over decades, Sweetwater Integration has consistently added to its deep roster of long-standing integration customers. These customers range from houses of worship, cruise lines, theme parks and pro sports stadiums, to Fortune 500 company headquarters and US Embassies abroad.
Rogers Centre, home of the Toronto Blue Jays, upgraded to a brand-new sound system ahead of the 2021 MLB season. The project called for replacing the ballpark's audio system, whose component list spanned from vintage 1989 stock to the second-generation upgrade of 2000. Once the pandemic restrictions were lifted and the Blue Jays could return to the Rogers Centre (after starting the season in Buffalo, NY), fans and players were greeted with an immersive audio experience.
"Everyone knew the very tight timelines and challenges the integrator would face installing the new sound system at the Rogers Centre in time for opening day," explained Mike Christiansen, director of technical production and broadcast services for the Toronto Blue Jays. "It was evident throughout the project that Sweetwater Integration had a plan and would be a partner until completion. They were always committed to do the right thing."
