USA - TAIT Group companies productionglue and Thinkwell will now be operating within a singular TAIT brand identity.
“TAIT has always pushed the boundaries of storytelling. With the creative and producing capabilities of Thinkwell and productionglue, we are offering an unmatched depth and breadth of skill to our partners,” said Adam Davis, chief executive officer, TAIT. “We bring a legacy of innovation and a desire to solve impossible problems. Solidifying this singular brand represents a fusion of creativity and technology, which provides unparalleled possibilities for our partners.”
“Our new brand identity is a reflection of the deep expertise and strength of our unified TAIT organisation, consisting of the most exceptionally skilled professionals in the business,” said Jennifer Kurland, chief brand officer, TAIT. “Representing TAIT as one brand is a pivotal and exciting moment for us, setting us up to continue creating world renowned experiences.”
Following the company’s acquisition by TAIT in 2022, Thinkwell has expanded the visioning and creative expertise within TAIT. Thinkwell has led the master planning, design, and production of world-class entertainment destinations and immersive guest experiences since 2001.
“As one brand under TAIT, our new design and delivery structure means that partners can come to us with any challenge anywhere in the life cycle of an end-to-end project, and we can advise, strategize, solve, and execute,” said Joe Zenas, executive vice President, global development and strategic partnerships and former CEO of Thinkwell.
productionglue, an award-winning experiential agency founded in 2006, has become an integral part of TAIT’s producing capability since being acquired in 2016, ‘transforming brand stories into never-been-done before activations’.
“We have laid the foundation for the future of global producing at TAIT. Today’s announcement is more than just branding, it’s about the growth in the offering to our clients. The capabilities we now have are unprecedented,” said Tom Bussey, executive vice president, global producing and partner strategy and former CEO and founder of productionglue.
