Graham Lawton, technical sales manager for Tannoy Middle East
UAE - Tannoy has announced the opening of a dedicated regional office serving the needs of the Middle East market, to be headed up by Graham Lawton. The new office, operating as Tannoy Middle East, is based in the heart of Dubai's Media City development, a major hub for broadcast, music, marketing and creative industries throughout the UAE.

Establishing the new office represents a significant and highly visible step for Tannoy in developing its already expansive operations in the Middle East loudspeaker market, says the company.

Tannoy says it has experienced steady and continued growth in the installed sound market throughout the region in recent years. Many of the recent high profile developments, particularly in the UAE, feature Tannoy loudspeakers as an integral part of their AV systems. Prestigious projects such as the Burj Khalifa, Atlantis Resort, Mall of the Emirates, Dubai Mall, Yas Marina Hotel and Abu Dhabi Airport's new Terminal 3 are notable examples.

Graham Lawton has extensive industry experience and has worked throughout the Middle East since first arriving there in 1997. Prior to joining Tannoy he worked for PMK International Consulting in their Dubai office, Northern Light (UK) and Glantre Engineering (UK).

The new Tannoy Middle East office became operational in March, with Lawton commenting, "This provides a base for us to develop new business opportunities in the local market as well as delivering even higher levels of support to our existing key customers. At a time when business in general has been challenging, it says a lot that Tannoy is bucking the trend, demonstrating that there are still serious growth opportunities in this region."

(Jim Evans)


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