UAE - West Midlands-based event design and production agency Taylex Group has announced its strategic expansion into the United Arab Emirates (UAE). This international expansion marks “a significant milestone for Taylex Group”, aiming to “bolster its support for existing clients while tapping into new opportunities in the dynamic Middle Eastern market.”
Recent Taylex projects include delivering the Media Oasis event in Paris hosted by the Saudi Arabian Ministry of Media within the Pavilion at Place Vendôme, plus the installation of the Saudia Arabian Ministry of Sport Pavilion in the Rome-based Saudi Village through HQWS.
Lee Forde, general manager at Taylex Group UAE, brings over 30 years of industry knowledge to the expansion, with a track record including being former general manager of Creative Technology Middle East.
“I’m thrilled to be a part of Taylex Group’s journey at this exciting time, eager to roll my sleeves up and play a major role in the next stage of the company’s considerable growth plans,” says Forde.
The expansion will see an extension of the company's UK and EU offerings, providing tailored event solutions to meet the diverse needs of clients in the Middle East. The team will consist of UK-based support, a local operations team, and strategic partners, ensuring a collaborative approach to delivering results.
Taylex Group's Dubai location and production facilities will be located in One Central – a business district close to the Dubai World Trade Centre. The group anticipates forging relationships with key event venues in the region, akin to their partnerships with venues such as Birmingham NEC and ICC in the UK.