With distributors from across the region gathering at the Okura Hotel - itself a Tannoy installation - the event gave TC Group the opportunity to communicate information on new and future products, as well as ongoing market strategy in wake of the announcement that the entire group was looking for investment opportunities under any potential new ownership.
Over the course of two informative and enlightening days, senior staff showcased some of the latest and best technologies from Tannoy, Lab.gruppen and Lake, giving distributors and partners the opportunity to gain a deeper understanding of the brands and how to maximise opportunities in future install and touring applications.
Andrzej Sosna, CEO of TC Group's Install and Tour vertical, said, "The event has been a huge success for all of our brands, and our distribution base across the region. We devised a programme that would give a broad overview of TC Group technologies, as well adding focus on key products and software from Tannoy, Lab.gruppen and Lake. We hosted some of Asia's premier distributors - which is part of our drive to provide an increased level of education and training worldwide."
The Okura Hotel venue was chosen both for its key location in the region, and for its flagship TC Group installation status. Vichai Trading, a leading AV company and TC Group's local distributor, were integral to the event's success, providing on ground support in a venue they themselves installed in 2011.
Nick Williams, business development manager, Install & Tour,Asia/Pacific, commented, "With such a globally focused collection of brands, bringing key staff and distributors together is an essential building block for future success. The Okura Hotel features hundreds of CMS Series throughout and QFlex beam-steering products in the ballroom, so as well as new products, we were able to demonstrate real life applications in one of the most stunning locations in Asia."
(Jim Evans)
