Patrick Lau has been appointed export sales manager for Asia-Pacific while Stephan Grawe joins in a similar capacity covering Europe and Africa.
Based in his native Hong Kong, Patrick Lau is an industry veteran who brings over 25 years of experience with him to TC Group International (TCGI) - the organisation responsible for sales of Tannoy, Lab.gruppen and Lake. He rose from his position as sales manager for leading Hong Kong audio technology distributor Dah Chong Hong (DCH) to become international sales manager for Martin Audio in 2008. In both these positions he oversaw the rapidly rising fortunes of the Martin Audio brand in China, particularly in the entertainment sector.
Commenting on his new role, Lau said: "During my time at DCH, I learnt more about both Tannoy and Lab.gruppen, whilst working on several casino projects in Macao. It was then that I realised how well respected both these brands were amongst professionals. While it will be a challenge to me as TCGI offers such a diversified product range in the touring and install sectors, I'm really excited about this as it marks a new chapter in my career."
Carsten Ishoy, VP of international sales for installed sound products, said, "I am delighted to have Patrick on the team at TCGI, bringing his vast experience to bear on both the install and touring sound markets. His positive and proactive attitude, as well as the fact he is based in Hong Kong, make him the perfect match for this position."
Stephan Grawe has a diverse background in pro audio sales and re-joins TCGI after a successful stint at Proel Group/Turbosound. Previously, he has worked for Tannoy directly as part of the German sales team and laterally TCGI in Germany.
"I am extremely happy to be back at TCGI," said Gawe. "I know from experience that it is a very dynamic company, and I believe the market has a very big requirement for the kind of innovative and exciting product ranges offered by Tannoy, Lab.gruppen and Lake. I'm also glad to have the challenge of organizing the sales channels across both the install and touring markets."
Miguel Hadelich, VP of international sales touring, said, "All of us here are delighted to have Stephan join the team. His phenomenal sales record, technical skills and positive attitude make him a perfect fit for representing the TC Group brands abroad."
(Jim Evans)
