In 2006 the record-breaking show boasted a record attendance representing a 5% growth, and packed the venue's three halls to capacity with over 100 exhibiting companies. Over 2400 visitors including theatre and venue managers, technical directors, technicians, technical managers, heads of drama departments, architects, consultants, designers, and building services managers attended.
To maintain this level of growth, the organisers are committed to focussing time and money into an expanded PR and marketing campaign that will raise awareness of the show and have a drive into both the education and the public sectors, they say. An improved registration and welcome area will speed visitor arrivals from Vincent Square.
The Show's aim is to draw in designers, consultants, contractors and services managers from affiliated sectors, whilst building on its core attendance from all those involved with equipping, refurbishing or up-grading their drama studio, theatre, auditoria and multi-purpose performance spaces.
Recognised for embracing a developing range of technologies and presenting a spectrum of technical solutions, the Show will continue to promote a dialogue between end users and manufacturers, maintaining its unique positioning as an informative, un-intimidating and intimate event, say the organisers.
Theatre Show director Roger Fox says: "Our aim is to build on last year's outstanding success and move the ABTT Theatre Show forward. We want our exhibitors to be able to meet all the influential decision makers in our market as well being able to maintain the unique opportunity offered by the Show to meet end user technicians from the UK and mainland Europe."
(Chris Henry)
