Supporting Museums & Galleries Month's objectives of attracting new visitors to the UK's wealth of museums, galleries, and visitor attractions, this year's show will see and extensive programme of seminars, showcases and technical presentations all designed to provide industry professionals with the information and inspiration needed to enhance their visitors' experience.
Andrew McIntyre, chair of the Visitor Studies Group, will offer an insight into the reasons visitors visit and, perhaps more importantly, why non-visitors stay away, whilst the Museum Trading Association will offer advice on how to capitalize on an institutions strengths ensuring shops, cafes and other revenue generating sources are working hard to support our museums, galleries and Heritage visitor attractions. For details of the full programme visit the website featured below.
New for 2004 is the Museums and Heritage Showcase. Presented by each of the Award winners from the 2003 Museums and Heritage Awards for Excellence, the aim of which is to provide visitors with an insight into some of the outstanding projects that attracted the judges' attention. The showcase provides the chance to share best practice with the minds behind some of the industry's most outstanding projects and developments.
As ever, the Museums and Heritage Show is free to attend, however, to receive a fast track entry badge and to ensure places on chosen seminars please visit the website or call the number below. The showcase and Centre Stage Technical Presentations are free of charge and visitors are invited to attend as many as they like, with seats issued on a first come first served basis.
(Sarah Rushton-Read)
