Creative director Andy McDonald of Cake Media explained that the event had been staged to reveal the launch of the new Nintendo Game Cube and to communicate sales and marketing results. The enormous task of creating atmospheres was down to set designer Patrick Donohue with scenery by Scena. Stage Electrics' lighting designer David Stewart utilised 42 Martin Professional MAC moving lights including 12 MAC 2000s, 12 MAC 300s, 84 generics including 60 Source Four Pars, a Wholehog II for the main conference and an Avolites Pearl for the gaming areas. The main hall had a basic box truss to provide rigging points for the large projection screen and Nintendo sign. The Organ was part of the backdrop and was uplit with six MAC 600s and 11 Raylight Pars, and front lit with four MAC 500s from the truss. Optikinetics GoboPro projectors provided extra branding with custom glass gobos by Projected Image were used in the gaming entrance.
The Nintendo Show 2001
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