Says the Trust, "As the voice for theatres we use our knowledge of policy and practice to promote the value and benefits of theatres in use. We want live theatre to have a place in everyone's lives.
"We are committed to delivering a more powerful campaigning voice. Our expert advice will be more visible and more influential in the planning system and within the theatre industry. We will create new opportunities to discover more about theatres, and we will increase the levels of capital grants and funding we provide."
Chair of the Theatres Trust, Tim Eyles, says, "Our new strategy and visual identity mark the start of an exciting next chapter in the life of the Trust. We are passionate about great live theatre, and I look forward to the Trust's expertise being channelled with renewed energy to help the nation's theatres thrive into the future."
Director of the Theatres Trust, Mhora Samuel, says, "Our influence means it's now very rare to see theatres demolished without being replaced. We're proud that the quality of theatre design is the best it's ever been. We've achieved great things for theatres by speaking loudly in the planning system. In our anniversary year I invite everyone to join us at a Theatres Trust 40 event, and online, to debate how we continue to protect and promote our nation's theatres now and in the future."
The Theatres Trust 40 programme includes: Debate at PLASA Focus Leeds on 10 / 11 May at the Royal Armouries; Mini Conference at Theatre2016 on 12 /13 May; Discover more about theatres at West End Live, Trafalgar Square on 18 /19 June; Conference 16: Protecting Theatres on 21 June at the New London Theatre, chaired by Mark Shenton; Launch of the new website in July; Debate at Plasa London on 18 / 20 September, Olympia, London; Inaugural Annual Lecture on 16 November, London.
(Jim Evans)
