USA - Mondiale, the publisher of Total Production magazine, have announced a licensing agreement with new American publishing company, Austin Burbank Media Productions LLC. The agreement will see the launch of a new magazine - Total Production US - in March 2003 serving the lighting, audio and staging industries in the USA. The magazine will reflect the values of its European sister but be dedicated to US events and news.

Austin Burbank founder and editor is Bruce Jordahl, formerly the editor of the US-based Pro Lights & Staging News (PLSN) magazine. He commented: "Total Production has long had a great reputation over here for its editorial values and commitment to the industry. A US version will give us the time and space to fulfill those same aims specifically for the American market. By bringing the title over, the industry already knows the style and quality of magazine we are going to produce."

Head of Mondiale’s International Division, Justin Gawne, added: "This is a great opportunity for everyone. Austin Burbank has been set up by industry professionals that fundamentally care about the live and touring industries. That is mirrored by the approach of Total Production and Mondiale here in Europe. We have every confidence that Bruce and his team will make a success of the title in the States."

Austin Burbank Media will be operating the Editorial department from their Texas base under Jordahl, and advertising sales are located in Burbank, California where Vicki Stephenson, Gavin Allen and Erika Gray will be based.

(Lee Baldock)


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