To achieve an intriguing storefront and attract guests with a concept from Corneille Uedingslohmann Architects, Traxon's ultra bright and fully customizable Dot XL-6 RGB was installed on the flagship location's exterior.
Arranged behind a special glass diffusion material, each individually addressable Dot is given a blurred effect. Inside the store, a series of Dot XL-3 RGB are arranged above the escalator, behind the same blurring diffusion, establishing a connection between the exterior and the interior.
The installation was executed by Ben Hur and LightLife, both located in Cologne. As a result of the strong teamwork, Ben Hur was rewarded with the Innovation Award for Architecture and Presentation at EuroShop 2011.
(Jim Evans)
