Strategically located in the heart of what is now deemed 'New Dubai', the $820m, 250,000sq.m retail and leisure resort is home to over 400 retailers including Harvey Nichols, Emporio Armani, Dolce & Gabanna, H&M, Carrefour, Debenhams, Banana Republic, Zara and Virgin Megastore. However, it is the Ski Dubai complex within the mall that fully distinguishes itself from the developing sprawl of other shopping malls in country, as the first indoor ski destination in the Middle East.
With year round temperatures of -1°C to - 2°C, the artificial cold mountain offers five ski slopes, snow-covered hills, chairlifts, toboggan runs, ice caverns and of course, lots of the white stuff to tempt all ages and skill levels. It is all made possible thanks to the innovative ceiling-mounted snow makers where pre-formed ice crystals are pumped out of jets at a temperature of -15°C, gently falling as snow on the slopes before being ploughed by tractors. The six metre thick insulated walls manage to provide enough shelter from the merciless sun outside that can exceed 50°C at the height of summer.
The Mall of the Emirates also has 65 restaurants and coffee shops, a 14-screen Cinestar complex and a two level Magic Planet entertainment centre including indoor roller coasters and simulator rides. And it is within the Magic Planet centre, main mall and Ski Dubai complex that tsg's music programming brand; candyrock is heard. Local partner iMedia supplied and installed promedia hard disk systems loaded with bespoke music profiles delivering a blend of commercial chart tracks to the slopes and contemporary adult rock to the shopping, eating and fun areas.
tsg's supply of music and hard disk systems to this prestigious destination builds on its previous work with local partner iMedia, with the supply of bespoke music programming to 40 separate locations within the Madinat Jumeirah hotel, set in the shadows of the iconic Burj Al Arab hotel.
(Lee Baldock)
