UK - Media programming and systems designers, tsg have won a contract to supply a full entertainment and media package to Yates's: "Winning this major client late last year was one of the highlights of 2007 for tsg. It has cemented our position as a major UK media solutions player, one who creates inspired entertainment environments for the UK bar and pub sector."

"It was especially pleasing to find out that we were chosen by the Yates's team because of our programming team's ability to articulate a thorough historical understanding of the Yates's brand, and that we could also outline just what would be needed to help retain its status as a dominant force in licensed retail."

Each site's entertainment offer is controlled by tsg's promedia mms hard disk system; a compact, one-box solution, which caters for the updating of media content, scheduling and software via ADSL. The total entertainment offer at each site includes a blend of automatically scheduled ambient music, a video DJ system, scheduled on-screen promotional graphics and infomercials, and appropriately profiled music to meet all trading needs.

(Claire Beeson)


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