TSL director Martin Locket explains, "Although our market is quite diverse, we see the MagicBlades as initially being particularly attractive to our concert touring and a lot of the younger lighting designers. That said, as soon as we took delivery of the fixtures, they went out on three back-to-back rentals: Firstly, a European tour by a band called Crystal Fighters, specified by LD Michael Straun. This was followed directly by a corporate event in London for Microsoft for their Windows-10 launch, with LD Liam Griffiths. Then they were shipped directly to the third consecutive project, a Christian Festival called Newday. So we are pretty confident they will attract interest across our whole client base."
Based conveniently at Gatwick, TSL are rapidly expanding. "Our LD clients were keen to add the MagicBlades to their designs; the continuous pan and tilt having been the most eye-catching feature and the one most discussed by them," says Locket. "Our purchases are always driven by the requests of the LDs who we work with and so far they have been used by designers Luke Edwards, Lian Griffiths and Michael Straun. For us, utilisation is key to any investment that we choose to make and we anticipate high utilisation on this product line."
TSL Lighting has made an initial investment with Ambersphere Solutions for the Ayrton MagicBlade-Rs but plans to purchase further units later in the year. "We feel very well supported by Ambersphere Solutions at all levels, from a senior management relationship, through to sales and ultimately technical support with the industry-renowned Doug Kelly!" concludes Locket. "I feel sure we will be back at Ambersphere's door for more MagicBlades. As a special effect 'wow' factor they are exactly what we've been looking for."
(Jim Evans)
