UK - UKEvents, the umbrella organisation of the UK’s events industry, has announced the findings of its anticipated UK Events Report 2024. The report, compiled by Great Potential Consultancy, highlights the industry’s critical role in the economy, generating £61.653bn annually and affirming its resilience following the challenges of the COVID-19 pandemic.
Covering a wide range of events, including corporate, public, and charity sectors, the UK events industry has proved itself to be a vital economic driver, contributing not just financially but also culturally and socially. As the nation continues its recovery, the industry is paving the way for future growth and innovation.
Key findings from the report include:
Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6bn.
Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053bn.
A shift in employment dynamics, with more freelance roles and stabilising salaries after the pandemic-induced demand for talent.
Additionally, the report points to the industry's growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.
Chris Skeith, chair of UKEvents, comments: "The UK events industry has faced unprecedented challenges over the past few years, but what’s clear from this report is that we’ve not only recovered but are driving forward a growth agenda that will see our sector flourish in the years to come.
“The resilience, adaptability, and innovation within our industry are second to none, and I’d like to extend my thanks to all those involved in putting this report together. Their efforts provide a strong case to share with the UK government as we advocate for the continued recognition and support of this vital sector.”
As the report shows, the UK is poised to continue its trajectory of growth, with business events, exhibitions, music festivals, and sporting events leading the way. UKEvents looks forward to sharing the full report with government stakeholders, underscoring the importance of ongoing support to ensure the UK retains its competitive edge in the international events market.
