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US debut for Yamaha M7CL

Details: 14 March 2016

The whole EAW event came to somewhat overshadow the launch of the other digital live console du jour, Yamaha's M7CL - which, having first been unveiled to the world in the UK at PLASA, was receiving a slightly lower-gear US debut. Yamaha Corporation Of America's Larry Italia and Dan Craik did the honours, however, and the booth was busy for the whole show with visitors weighing up the potential impact of this desk on the US market. With or without the presence of the UMX.96, that impact is likely to be substantial much further down the verticalities of end user territory - where budget means what it always implies.