Stage Precision backs Carnival Cruise launch
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USA - The Famous Group is a creative technology provider and mixed reality specialist based in Los Angeles. Working with high-profile brands to create memorable fan experiences, the team was recently involved in Carnival Cruise Line’s launch campaign for its new destination, Celebration Key.
For maximum impact, Carnival and its media agency, Initiative, planned to air adverts during two of the most important sporting events in the US broadcast calendar: the NBA All-Star Game and the NFC Championship. Leading on the creative aspect of the project, the Famous Group deployed Stage Precision’s comprehensive SP toolkit to action a mixed-reality advertisement that would truly capture the imagination of viewers.
“Carnival Cruise’s new resort is still under construction, so it wasn’t possible to show footage of the destination,” explains Erik