Blink TV extends audience reach
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Carmela Iandoli joins as programming editor, a newly-created role designed to expand Blink's pre-show entertainment offering to appeal to artists from all music genres. Blink is known for its work with pop acts, but recent projects with indie bands such as Keane and Snow Patrol signals its intention to broaden its client base.
For Snow Patrol's current tour Blink created bespoke pre-show entertainment tailored specifically to the tastes of the band and its fans, including music selected by the band set to time-lapse photography of the stage being set up. The resulting imagery builds anticipation within the crowd prior to the band's arrival on stage. The package includes targeted advertising which helps offset the signif