Says the company, "An elegantly simple companion to trade shows and general promotion, VirtualXpo's beautifully crafted VX 'Super App' provides a multimedia market place in which any company can exhibit and anyone can attend wherever they happen to be in the world. Its 'game-changing' Digital Marketing Environment (DME) platform provides an expansive reference point for companies, providing all their marketing needs in a truly cost-effective package that both transcends and complements the exposure offered by current exhibitions, corporate websites and trade publications."
VirtualXpo is driven by founding MD Paul Nicholson and fellow industry stalwarts David Baker and Jay Green, all of whom share a collective vision that has been shaped by decades of professional involvement in the live entertainment production business, and an evolving interest in the technologies that drive it forward.
Formerly of L-Acoustics and Red Square Audio (RSA), Nicholson stated, "We've quietly spent the last 12 months developing the VirtualXpo platform into a revolutionary game-changer. Inspired by our progress, I'm now winding down RSA, having grown increasingly frustrated with the outmoded, traditional methods of promoting the business and seeing little in the way of tangible results. We simply had to find a more efficient and profitable route to market - not just for us but for everyone - and digital interactivity was clearly the right medium. Any industry vertical can embrace our turnkey solution, and the wealth of built-in features will create stunning backdrops for brand promotion, and take companies and their clients on a captivating journey."
Through its multi-layered design (for tablet, mobile and desktop), the VX app - released on New Year's Day 2013 - will empower a whole new world of interactive marketing possibilities that span an exhibition, trade publication, information exchange, knowledge hub, product showcase, advertising billboard and B2B networking site rolled into a dynamic, single-destination online source that can be visually tailored to individual specification.
Creative director, David Baker commented, "We've monitored marketing patterns for some time and have seen them struggle against the pace of the 21st century. As a result, we have found the solution to keeping up with the speed of change and the heightened demands that go with it. This is an exciting journey that we are looking forward to sharing. The VX app will become addictive for all the right reasons and it will provide the most effective global 'buzz' for manufacturers' launches whilst improving the quality of daily interaction with clients. We believe you will never look back."
Fronting the commercial side of the new venture is Jay Green. He said, "It has always been difficult to accurately gauge the numbers of visitors and readers who are genuinely interested in your products and services. It's therefore nigh on impossible to calculate return on investment. With the VirtualXpo model, however, visitor traffic is rendered completely transparent through our sophisticated analytics data. What you'll see is a true picture."
VirtualXpo will soon be announcing the appointment of a marketing director along with other new staff. It will also be rolling out the VX platform across a range of global industries with effect from early 2013.
(Jim Evans)
