XL Events were brought on board by WRG as the technical supplier for video services and attended early design discussions for the event. Utilising the expertise of Project Manager, Guy Vellacott and Technical Director, David Mulcahy, XL was able to recommend and specify a number of cutting edge technologies which helped shape the overall event.
"Our early involvement in the project meant we were able to talk to WRG about new technologies and demo the applications of these as relevant to their event," explains Guy Vellacott. "In pre-production, we could pre-visualise the entire show using WYSIWYG integrated with the Pandora's Box media server, which helped shape the content and delivery onsite."
The large-scale event, designed by WRG, incorporated an auditorium presentation featuring an eight projector blend - using four sets of XL Events' Barco HD20s doubled-up on to a Musion holographic front screen, and a further six projector blend - using three sets of XL Events' Barco HD20s doubled-up - on to a tracked solid rear screen.
The presentation revealed details of the new superfast services using both live and virtual holographic presenters. This line-up of Everything Everywhere executives changed constantly through the week and the projections had to be adjusted for the line-up changes. All of the projections and variations were managed using Coolux's Pandora's Box media servers supplied and controlled by XL Events.
The presentation content invited all of the participants to get involved and experience the new EE service. At the end of the auditorium section, the rear screen split apart to reveal a huge hall containing multiple immersive presentations and activities.
Each stand or element was designed to reflect the superfast service and the ethos of EE customers being able to do whatever they want with their mobile data service with no delays.
Guy Vellacott comments, "With over 40 projectors and 22 media servers this is one of the largest interactive corporate events I have worked on in the UK. We'd like to thank David MacIntyre and the team at WRG for bringing us on board for this exciting project."
(Jim Evans)
