The stands involved were Aristocrat and Microgaming, and the delivery of the LED screens, processing and control was handled by two XL project managers, Jacqueline Rice (Aristocrat) and Andy Mayneord (Microgaming).
Working for stand designers Expoteam, XL supplied a curved Pixled F-11 screen that formed a dynamic back wall to this stand for slot machine and gaming systems specialist Aristocrat's prominent stand.
The screen was 43 tiles wide by eight tiles high - approximately 19m wide by 3.6 high - and ensured that there was plenty of drama and visual excitement, which was great for attracting people onto the stand.
The back screen was supported by six square banners of 8 x 8 tiles each down each side of the stand. XL also supplied a Catalyst media server for playback of content to all screens, which was created for the client by Paddy Cannon of Pixelkid.
The challenge was to create the curve for which XL's team worked closely with stand Designer Steve Percival. He came up with a suggested radius and XL's UK and Belgium offices pooled resources and expertise to create a practical solution which looked stunning and had the high impact effect the client required.
The exhibition was only in its second year at ExCeL having moved from Earls Court, and this year in particular, exhibitors were clearly looking at the scope for expanding the visuality of their stands and taking advantage of the new different environment.
XL worked for SSG Create on the booth of Microgaming, the world's largest provider of online gaming software, supplying a 3.5 by 2m Lighthouse X3 screen for the main area with video content played back via a loop running in Keynote on a laptop.
Additionally, a selection of 12 x LCD screens measuring 42, 50 and 65 inches were dotted around the stand in assorted demo areas, and XL also supplied a Sony surround sound system for the main demo room and a compact PA in the bar.
(Jim Evans)
