XL was working for production company Live Communications. The Martin LC40 was specified due to its light weight and transparent properties, allowing viewers to see into the showroom whilst off, then provide large video canvass when in operation.
XL Video's brief was to fill the interior of the showroom window with a semi-transparent LED screen, showing a series of high-impact 'Wow factor' images for the reveal moment of the show. Once activated, the screen went on to show a series of graphics and video content supplied by the client and delivered via a Catalyst digital media server.
David MacIntyre, Live Communications' technical production manager states: "When I first contacted XL Video about this project, we were proposing to use a different product altogether. However, after reviewing the brief and taking into consideration the creative requirements and practical issues, Tim suggested the Martin LC40 - and this proved to be the ideal solution."
(Jim Evans)
