With XTA enjoying considerable success in the Central and South American markets, it makes commercial sense for the company to expand its representation in the region, which has been achieved by the appointment of DA Professional SRL in Argentina and Audioacustica y Electronica in Mexico, says the company.
"We provide total production solutions, combining our expert personnel and only the very highest quality equipment," says Audioacustica y Electronica's Javier Posada. "The company was founded because of a need in Mexico for a supplier whose equipment portfolio and experience allows them to plan, coordinate and execute all technical aspects of a production. XTA is the ideal addition to that portfolio."
Meanwhile, XTA has extended its reach in four European countries by appointing GEM kft in Hungary, Sense in Iceland, Konsbud Audio in Poland and Technimusica in Portugal as distributors.
The former Eastern Bloc countries are regarded as a particularly expanding market, a fact confirmed by Konsbud Audio's Jarek Kierkowski: "I am very pleased that we have joined XTA's family of distributors," he says. "XTA products are world renowned, but the Polish market has been effectively cut off from the trends observed in Western Europe for many years. But when we talk with our friends from other European countries, we see that the Polish pro audio market is heading the same way as the markets of those countries several years ago.
"I am very optimistic about the future and believe that the combination of XTA's technical excellence with Konsbud Audio's market knowledge and renowned position will bring mutual success."
"The appointment of six further distributors, all in new territories for us, highlights our commitment to reinforcing XTA's position as a truly global leader in system processing and control," says the company's sales and marketing director Bill Woods.
"We are aiming to complement our cutting edge technology and expertise with a matching worldwide reach, allowing the ever-rising demands and expectations of installers, event providers and audiences to be satisfied, wherever they are in the world."
(Jim Evans)
