Now the venue has formed a creative partnership with Yamaha Music which will see new variations being introduced to the Bedford's successful formula by providing "the very best conditions, technical support and live performance opportunities and exposure for new original UK talent".
The partnership will see top international Yamaha artists performing and sound engineers providing support to new talent, additionally Yamaha's international reach will help promote and expand the Bedford's outreach programmes in the UK and USA. Yamaha are also planning the broadcast 'live' webcasts of gigs and events on their Yamaha Download website.
For artists such as James Morrison, Paolo Nutini, KT Tunstall and many more, The Bedford has played a pivotal role in their careers. The Finn Brothers, Pete Townshend, Willy Mason and a host of other well known acts have played secret or impromptu shows there and four nights a week, 50 weeks of the year The Bedford is committed to throwing the spotlight on hundreds of new and upcoming performers.
Yamaha's Ricci Hodgson commented, "We are delighted to be partnering such a pioneering venue, Yamaha and The Bedford share the ethos of desiring to support and showcase new music and in this case breaking , highly originally songwriting talent. Yamaha's hugely popular online comms especially our Download site will help The Bedford extend its reach and brand to new audiences and we look forward to creating new opportunities between us ."
Tony Moore, artistic director at The Bedford comments, "The Bedford is thrilled and excited to be working with such a ground-breaking and equally passionate company as Yamaha. Their reputation for helping music and musicians at all levels, through education, technical support and promotion is second to none and we know that this will be a very fruitful partnership that will benefit all the new and emerging acts that come through our doors. We look forward to forging a symbiotic relationship that allows us to extend and develop our ability to promote the best new music world wide."
(Jim Evans)
