The changes support Yamaha's expansion in the installed sound market by adding dedicated Commercial Installed Sound specialists to its Commercial Audio sales teams in France and Germany. Commercial installed sound specialists are also being recruited in the UK, which complement the recent appointment of new staff to the UK Commercial Audio sales force.
A completely new position, based in London, has also been created by Yamaha to strengthen its global PA application engineering capability.
Meanwhile, following the recent decision by Nick Cook to leave Yamaha to form his own strategic marketing company, the role of the marketing director Commercial Audio will be assumed by the current European marketing director Pro Music & Pro Audio, Nils-Peter Keller.
"The latest creation of new positions for global PA application engineering and Commercial Installed Sound underlines Yamaha's strategy to boost its position as a high quality Pro Audio manufacturer across decisive fields of technology within the industry," says Ryo Kasai, senior director at Yamaha Music Europe.
"We are more than pleased to have been able to assume the responsibility for global PA training content and application engineering for the most complex audio network applications from the London R&D office location. The restructuring allows us at the same time to focus staff competence onto the installed sound market more locally, which is a prerequisite for achieving the best service level in the European installation markets."
With the introduction of the Commercial Installation Solutions (CIS) series, Yamaha has launched an entirely new series of products for that specific segment of the market, which applies the very latest technologies for the benefit of both system integrators and end users.
(Jim Evans)
