Zero goes beyond 88
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The first award-winning FLX console was launched in autumn 2015. Sales rose steadily throughout 2016. Since 2017, especially following the launch of the FLX S range, sales have increased dramatically via a carefully selected worldwide distribution network.
Business for the FLX range initially took off in the UK and Europe, according to Tyler Holpin, UK key accounts & international sales manager for the Cwmbran based manufacturer.
However, the hot countries for FLX sales during 2018 were Japan and Australia. Other places doing well and growing fast are South Africa, the Middle East, Malaysia, Hong Kong, China and India, and the global reach of the brand and the FLX range in particular has resulted in significant sales in places as diverse as Bangladesh, Egypt and Mauritius and the Channel Islands.
Sales to rental companies and the television sector were particularly impressive, and FLX consoles are in constant use for live events and concerts: It’s also a winner for multi-purpose installations.
David Catterall, general manager for Zero 88 Eaton Lighting Systems, estimates that the ZerOS user base “has doubled” in the last 12 months, “and that’s down to the foresight and hard work of the whole team here - R ‘n D, manufacture, sales, marketing and admin. While there are currently some uncertainties in 2019 regarding our exact relationship with the EU, we are fully positioned to continue serving our dealer network wherever they are located.”
David adds that the company generally remains committed to “doing business right” - including no waste to landfill, reducing the carbon footprint by 17% and generating new jobs due to taking the PCB manufacture in-house. “We are looking forward to a positive and active 2019,” he concluded.
(Jim Evans)
