Never too old to rock 'n' roll...
- Details
The campaign targets 35-60 year old rock fans - who either used to play in a band or are simply keen to try - and places them into groups, organising a number of rehearsal sessions before getting them up on stage to perform live in a local rock concert.
The project which works in partnership with the UK's MIA musical instrument retailers, has been brought to the UK from the US. Following two hugely successful pilots in Stockton-on-Tees and Reading, additional Weekend Warrior programmes are now up and ready to run in Warrington, Stockport, Nottingham, Leicester, Portsmouth, Gla