USA - Established in July this year, 3G Live is still a relatively unfamiliar name on the sound reinforcement scene in Southern California. But thanks, in part, to the recent purchase of a massive turnkey L-Acoustics loudspeaker system, which includes the first two dozen 115XT HiQ floor monitors sold in North America, the company aims to quickly change that.

At the helm of 3G Live is VP Jay Curiel, a 15-year veteran of the Orange County and Los Angeles concert production scenes. Curiel is notably accompanied in his new venture by both lead sound engineer Julio Valdez and president Eli Stearns, who also heads up 3G Productions, 3G Live's parent company in Chicago.

With regard to product, the touring company has now taken delivery of 24 V-Dosc and 12 dV-Dosc loudspeaker systems, 16 SB218 and 4 dV-SUB subwoofer enclosures, 24 of the new 115XT HiQ floor monitors and a full complement of L-Acoustics power amplifiers (13 racks worth), patching systems, and rigging hardware. The entire system was delivered to 3G Live in two weeks from signing the purchase order.

"I've been working with concert rigs for a decade and a half and have never heard a system sound like this," says Curiel. "I've owned other well-known loudspeaker setups in the past - even other line array systems - but V-Dosc is simply on a totally different level . . . and the same goes for dV-Dosc, which is equally amazing. It sounds so huge for such a small enclosure that almost looks like a toy."

As for the new floor monitors, Curiel says: "Although I knew from the start what PA we wanted to use, I was unsure of what route to take with our wedges. We had considered several boutique wedges built by other touring sound companies. However, when Paul Freudenberg at L-Acoustics US demoed the new 115XT HiQ for me, I was stunned by its clarity and punch, so we bought two dozen with our rig. We've found that they require almost no tweaking to sound great and every engineer and musician that has used them so far has absolutely loved them."

Since acquiring its new loudspeakers, the SR company has kept everything in steady use on numerous large-scale corporate events - including concerts at Santa Anita Race Track and Marlboro Red Racing Schools - as well national tours for popular Latin acts like Pancho Sanchez, Alajandro Fernandez, Joan Sebastian and Marco Antonio Solis.

(Lee Baldock)


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