Completed in 2016, the installation marked another milestone in the relationship between Clear Channel and Absen, with the companies collaborating together for more than three years on projects and product innovations - such as the Absen N Series, developed with airport and retail environments in mind.
Stand-out features such as front installation and service, an ultra slim panel (less than 6cm), noiseless advanced monitoring, image quality, and the uniformity and consistency of the image all set the N4 apart and make it suited to the modern airport environment.
Helsinki joins international airports in Italy (Rome, Venice), Australia (Sydney, Brisbane), New Zealand (Auckland), Norway (Stavanger, Bergen, Trondheim) and tens of locations in the US which all now boast Absen solutions.
Derek Latham, digital solutions manager at Clear Channel Finland, who oversees the company's procurement and installation processes from end to end, comments, "After doing extensive research, we decided to choose Absen LED panels to modernize our line of digital screens at Helsinki-Vantaa International Airport. We were impressed by the performance, brightness and overall image quality of the screen. This led us to look into some of Absen's other products and select the best one for our needs."
Clear Channel Finland sales director, Ville Bergman, adds, "The idea was to increase digital formats in Helsinki-Vantaa International Airport, replacing the ageing 4x4 digital advertising video wall with new modern advertisement screens."
Two N4 displays, 4.32m w x 2.016m h, 8.71sq.m each, were used, and prime for fast and simple installation, the units were suspended from the ceiling on a tubular steel frame. Working closely with Finavia's engineers, Clear Channel and Absen were able to determine the best possible solution, with size, weight and load all needing due consideration.
Nacho Perez Borjabad, senior director advertising market at Absen Europe, oversaw the Helsinki project, and cites the airport segment as a key part of Absen's strategic direction. "We are thrilled to have nurtured such a long-standing collaboration with Clear Channel in the airport sector, and take our responsibility to bring outstanding product innovation, unrivalled performance and excellence in customer service to the partnership very seriously. We're constantly seeking to exceed our clients' expectations at every turn."
(Jim Evans)
