AO Drones flies Motorola Razr high in Dubai
- Details
The teams from AO Drones and AO Creative, part of AO Technology, worked in collaboration with Motorola and netizency, the digital marketing agency, to design the visual content, including animated logos and brand names. AO Drones’ design team even created an animation of the Razr flip phone opening, closing and rotating in the sky.
Vinayak Shenoy, head of marketing, Middle East and Africa for Motorola’s parent company Lenovo, said of the Razr launch event, “We felt that this drone show symbolises what this product is all about - a great blend of technology and art. The beauty of 120 drones rising in the air all together, the whirring of the drones and the beautiful formations is something I’m going to remember for a very long time.”
AO’s founder and executive producer, Marco Niedermeier says: “From the beginning we asked, what was the intention? It was to create great content for social media and get maximum shares and engagement. So we looked after the whole production - the drone show, the film - but without an invited audience on-site.”
Adding a further dimension to the video, camera drones provided striking ‘fly-through’ footage, taking the viewer up and into the drone formation, even passing directly through the Motorola logo. “It’s not just filming a flat logo in the sky,” says Niedermeier. “This really is three-dimensional, dynamic show content.”
