Spain - Barco last week hosted what has become an annual networking event to the events and Rental & Staging industries - its annual Rental Partner Meeting - in Marbella, Spain. Held at the Meridien Los Monteros Hotel in Marbella from 26-29 January, the three-day event was attended by 120 key commercial and technical representatives from 50 rental and staging companies from across Europe.

Due to the overwhelming response, attendance was strictly by invitation only for Barco's key European Rental Partners, who in line with Barco's Golden Account Strategy, were treated to a carefully-constructed agenda which included hands-on workshops with Barco's proprietary Events Controller and ViewScape, as well as demonstrations of the brand-new SLite 10 and SLite14 LED displays and workshops on the SLM R10 Performer and RLM G5 Performer projectors. As a finale to the three-day event, the Barco team programmed a full show featuring a larger than life display combining ILite 6, ILite 8 and ILite 10 together with Dlite 7 LED displays, the ViewScape and four SLM R8 Performer projectors - all steered by the Barco Events Controller.

"Over the past three years Barco's annual rental partner meeting has gained enormous popularity, to the point where our clients now tell us that it is the networking event to the rental and staging industries," says Steve Scorse, division manager for Barco Events.

With a strong line-up of revolutionary products such as the Events Controller and ViewScape, as well as the launch of its new SLite displays, the new RLM and expanded SLM projection ranges, Barco's annual rental partner meeting once again offered its clients a perfect opportunity to view new technologies before they hit the market. As a result of this exclusive preview, Barco booked various sizable orders as well as booking its first key orders of the brand-new SLite 10 and SLite 14 and RLM G5 Performer ranges.

Robert Fredriksson, managing director, AV Teknik, which placed a sizable order for both display and projection equipment at the meeting, said: "For us buying Barco just makes good business sense: they always offer the latest technologies, they represent the best quality products available on the market today and they have an enormous amount of material in the field, which makes cross-rental at peak periods all that more viable."

After its successful European meeting, Barco will also host its annual North American rental partner meeting in Cancun, Mexico from 24-26 February 2003.

(Lee Baldock)


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