Coca-Cola makes its mark with Lighthouse
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Coca-Cola used a hand-picked team of British designers and technical experts, who spent over a year working to create one of the biggest and most intelligent signs of its kind and allows The Coca-Cola Company to deliver cutting-edge entertainment to transform the face of the world's most famous billboard. Lighthouse's Simon Taylor explains the strict brief: "There could only be a gap of a 1mm (maximum) between panels ensuring it was completely