UAE - Production Technology LLC better known in Dubai as Protec recently provided full lighting production services to their Dubai based client, Al Nabooda Automobiles, on the occasion of the Middle East's largest ever car launch. This took place in the iconic Sheikh Rashid Hall of Dubai's International Convention Centre, within the United Arab Emirates.

Al Nabooda, the leading Audi distributor in the Middle East, launched the latest top of the range SUV from Audi: the Q7. The event was attended by over a thousand invited guests, including selected local VIPs.

The set consisted of, among others, eight hydraulic scissor lifts, four of which lifted two cars through the stage, with the other four featuring UK based pyrotechnic performers from Phoenix Productions.

Eight cars were flown in from the roof of the venue, as part of the reveal, under state of the art motor control systems.

Lighting Designer Paul Smith, a freelancer based in Dubai, specified his preferred lighting instruments: 30 Clay Paky Alpha Spot HPE 575W, 46 Clay Paky Alpha Wash 575W, 28 Clay Paky Stage Color 1200W, 22 Clay Paky Stage Zoom 1200W, which were used to light up the 100 metre wide satin back drapes. All of these were controlled by a Grand MA lighting console.

Protec once again delivered another highly successful turnkey event in the region, using its vast stocks of lighting, audio, video and rigging equipment and experienced team, all led by Stephen Lakin.

(Chris Henry)


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