"Part of what we do at Mick Anderson Consulting is to give clarity of vision. Sometimes, when you're deep in the middle of something, it's very difficult to have the time more than anything else to stand back and say 'where are we going?," says Anderson.
"For DiGiCo, this comes under the heading of international business development. These skills are nothing that DiGiCo doesn't already have, but the company is growing very fast, so they're doing exactly the right thing: where they require a little expert help, they're bringing it in from the outside. We have a lot of contacts, we know the markets, we know the product categories well and therefore we can come in fast with help and information."
"It's nice to have someone who knows the industry well, who I've known for a long time and who everyone I speak to has a very high regard for," says DiGiCo MD James Gordon. "Mick is a man of his word, very straight forward and gets the job done. This allows me to focus more on some of the other aspects of the business, whilst still knowing that the sales side is going to expand in the proportion required.
"Mick understands what my personal expectations are as well as what the company needs. It's a very reassuring thing to have. As a company, we have a vision of where we want to go and Mick is the right person to help us get there."
(Jim Evans)
