White brings a wealth of experience to this new position, working most recently as General Manager of the Labs division for Gibson and Epiphone. White was also one of the founding members of Behringer USA, as well as vice-president of Operations at Opcode.
As vice-president for the MI Brand Group at Loud, White will define all brand strategies for the Alvarez, Ampeg, Crate, Crate Audio, and Tapco brands and work closely with Loud's sales, engineering, operations and marketing teams to oversee the deployment of these plans.
White will report directly to Loud's senior vice-president of marketing, Ken Berger, and will be located in the Woodinville, Washington offices.
(Lee Baldock)
