USA - Element Labs has announced its entry into the film and video market with the debut of two new intelligent LED lighting products, the Kelvin series white light fixtures and the Versa BANK video-mapped lighting system.

Well-known in the live entertainment and architectural markets, Element Labs is now applying its technology to develop solutions for film and video. Both new products will debut on Element Labs' camera set at the National Association of Broadcasters (NAB) Convention in Las Vegas.

The Kelvin series LED-based white light fixtures provide unlimited variable colour temperature settings, creating a new level of flexibility in lighting. Plus, Kelvin fixtures maintain a colour rendering index (CRI) of 95 between 3200 K and 6500 K, resulting in extremely high-quality light. And, unlike traditional lighting products, colour temperature remains consistent throughout the full range of intensity variation, says the company.

"We're creating a paradigm shift in the world of professional lighting," says Rich Pierceall, director of sales and marketing for Element Labs. "Our Kelvin series will do for film and video lighting what nonlinear editing did for post-production. It will provide an innovative platform for the development of new tools and more accurate control of the lighting environment."

Element Labs has announced the release of STEALTH 2.5 with several improvements over its predecessor, most notably: enhanced rigging options and a flatter viewing surface. After a dramatic debut on Madonna's Confessions Tour in 2006, the STEALTH system quickly became the industry standard for lightweight, portable video displays.

"We've refined the STEALTH system even further to continue to meet the high demands of touring and the unique requirements of architectural installations," says Rich Pierceall, director of sales and marketing for Element Labs. "Flexibility and rapid deployment are always critical and that's what we deliver with this new mounting hardware."

(Jim Evans)


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