British Music Experience's commercial manager Michael Casper played host, with the band answering questions about song writing, performing live, the valuable support Sennheiser has given them and their latest run of shows supporting American rock band 30 Seconds to Mars, including one that night at The O2 arena. The floor was then opened up to the lucky group of 60 fans who had won the chance to get up close and personal with their favourite band, with the added bonus that the fan that asked the best question won a pair of Sennheiser CX 200 headphones.
The event was organised by Sennheiser artist relations manager Phil Cummings and the band's manager Keith Reynolds, who was delighted to be able to repay some of the support Enter Shikhari have received from Sennheiser.
"Sixty fans were chosen randomly from the competition posted on the British Music Experience website and our Sennheiser homepage/ Twitter site," says Cummings. "The competition attracted over 800 entries in the two weeks that it was promoted, which was fantastic and the band spoke candidly to the audience about life on the road and how important Sennheiser support is to them whilst touring the world."
He continues: "The events we have organised so far this year, including educational classes at schools and colleges (such as Bucks New Uni, National Film & Television School, The Misbourne School and LIPA) have reached out to over 2000 students from 15-24 years of age. We have spoken about Sennheiser as a brand, our heritage, our Artist Relations programme, RF theory and frequency planning and Q&As with name brand sound engineers and artists and the response has been very positive."
Michael Casper comments: "Sennheiser has provided a great benefit to the British Music Experience's goal of educating all ages through music. This first session was a real success and we're very excited about hosting the next event here at the museum in the New Year."
The next Sennheiser Session at the British Music Experience is planned for February 2011.
(Jim Evans)
