Regarded as a label for conceptualists, fashion label Comme des Garçons fuses fashion with art, science and perfect tailoring. Established in 1973, the label specializes in 'anti-fashion', austere, sometimes deconstructed garments, often lacking a sleeve or other component. The image of Comme des Garçons' trademark blacks and greys, often worn with combat boots, fitted perfectly with the English winter weather scene, although the conditions were so grim that the original day for which the shoot was scheduled had to be called off, the mud making access almost impossible.
However, a venue featuring one big tree with no buildings in the background is hard to come by so the site was ideal. The projector and generator were transported on two four-wheel drive vehicles and set up to project brightly coloured floral, psychedelic and abstract designs onto the lone tree. The resulting photographs, as is the norm in the fashion business, are being kept under wraps.
(Ruth Rossington)
