Waterfield brings 25 years of event industry experience to the role, and has previously held positions at companies including Hilton, Mask and MotivAction. Commenting on her appointment, managing director of Hawthorns, Martin Hawthorn said, "This is an exciting time for Hawthorns and Rachel is a welcome addition to the management team. Her remit includes exploring how we can best leverage the strengths of our existing brands within the business, develop the customer experience and ensure we not only retain our valued clients but continue to increase our market share."
(Jim Evans)
