A dedicated seven-man project team was deployed by Hawthorn for the week-long conference, which included such events as an Opening Dinner, Conference and a Team Building activity room for the 200+ delegates. Matt Oscroft, the Hawthorn project manager said: "One of the most demanding aspects of the project was to create a stunning lighting effect at the entrance of the venue."
Diageo took the opportunity at the conference to highlight its sponsorship of the McLaren Formula One team, and the new car took centre stage at the conference, with the Formula One values being used throughout the conference as the theme for the team building activities. One of the activities included model cars being assembled and raced in one of the conference rooms, another challenging lighting and visual solution for Hawthorn to provide.
"Having worked with Hawthorns before on the previous Diageo conference in Barcelona, we knew they could deliver for us and they did again," said Susan Mitchell, director of Glass Page.
(Lee Baldock)
