The French company FNAC is one of Europe's largest retailers of cultural and consumer electronics products, from books to TV sets to computer software. Vieta collaborated with FNAC on the 10th anniversary celebrations of its megastore on Barcelona's famous Diagonal. FNAC has asked for Vieta's PA speakers to be installed in new stores as they open across the country.
In each FNAC branch, an 'auditorium' is dedicated to different in-store marketing events, such as book signings, personal appearances by musicians or authors, and promotional demonstrations. In Barcelona, the store auditorium hosted a number of bands playing live, using Vieta's Fa-Line speakers. Deployment of a number of Vieta's highly-portable So Cubes brought the live performances to shoppers throughout the cavernous store.
Five new FNAC branches are due to be opened in Spain by February 2007, and, in each of the 'auditoria', Vieta will install Fa-Line or Re-Line loudspeakers. Each specification will depend on the store's particulars, but in Murcia, the system includes Re-15s with Re-118s, plus Vieta's proprietary VDC-1 processor.
(Chris Henry)
