Running the full length of the showroom are eight metre high windows which allow the passers-by, or in this case the audience, to look into the floor and view the array of new, cars. But around dusk, this all changed when a large section of the windows came to life. They were lined with 72 Martin LC2140 LED panels covering a total of 144 sq.m.As the LC panels moved through colourful stages of intensity, beginning with images gently floating on glass, the cars inside the showroom slowly disappeared and the focus became the staged area outside.
"I had been looking at several other LED products, but when I saw the LC2140 at PLASA I was sold," says Riley. "It is very transparent when the intensity is down, and has a big coverage. Two square metres is great. In the video industry people are really looking for this.
"In terms of features, the brightness control of the LC units is really good and can be controlled simply with power. 100% gives you full intensity and a solid background, or you can just turn it down and it is clear."
(Jim Evans)