"Flipse was looking at using a digital screen to offer its clients a variety of services," explains Hecla's marketing and sales director Jos den Hartog. "There were several options - magazines, photographs in the shop window, etc - but they were looking for new and exciting ideas that would create the maximum possible impact."
Hecla advised Flipse that if it was to achieve the constant attention it wanted, an LED video screen was the ideal solution and should show not only the real estate available for sale, but also information that was of benefit to the local community. The newly installed Lighthouse P19 LED video screen, measures 3 x 3 panels (3.66 x 2.76m), has an impressive 5000 Nits of brightness - enough to cope with even direct sunlight, an important consideration when installing an outdoor screen - employs Lighthouse's M4 technology, with uniformity control and full remote diagnostic feedback.
Hecla has provided Flipse not only with the LED screen, but a complete customized, integrated system, including screens inside the agency, two 40" LCD screens in the managing director's office and a kiosk running the same information. All of this is fully automated and connected to Flipse's website. "To meet Flipse's requirements we also developed a special framework for the screen, continues den Hartog. "The screen is positioned very close to the wall, but you can pull it towards you to allow engineers to stand them for any maintenance that might be necessary.
"Part of the attraction of screens such as this is that they benefit everyone in the locality. The Flipse screen is on a continuous video loop that shows a clock, weather forecast for the current and following day, as well as details of property for sale - pictures, locations, prices, size in sq.m., etc. And there's been lots of interest in the frame as well as the screen itself. We'll be using the same system for another customer in Eindhoven for a forthcoming installation in the market square there."
(Sarah Rushton-Read)
