The announcement says that the trade agreement will maximize the skills and competencies of both companies: Martin Professional France will make the most of its wide experience in the distribution of frames in order to strongly develop the A.S.D. brand. A.S.D. will now concentrate its resources on manufacturing, as well as on research and development of new products.
Thierry Chenot, A.S.D's sales director, stated: "This agreement is a real opportunity for our companies. A.S.D. will now be able to devote itself fully to the development and creation of new products, whilst Martin Professional France will be responsible for promoting them throughout France. The increase in information from our partner's sales force will allow us to even more efficiently create and adapt our range to our customer's demands. Through this interactive communication, together we will have the possibility of being very reactive and to offer tailor-made products to all of our customers."
Bruno Garros, Martin Professional France's managing director, added: "We can only anticipate positive effects for both partners, mainly from an excellent synergy and from fully complementary skills. This cooperation will combine both A.S.D's know-how and its experience in the design and manufacture of products with Martin Professional France's perfect knowledge of the frames market."
(Lee Baldock)
