China - In the first week of June, China International Entertainment Technology Forum was held in CTS Plaza Beijing. The seminar's subject was The Application of Entertainment Technology in Stadiums. It was attended by the Chinese Ministry of Art and Culture and the organising committee of the 2008 Beijing Olympic Games.

Outline's exclusive distributor for China, Guangzhou ACME invited Outline's Sales & Marketing Director Giorgio Biffi to talk about Outline's experience with large sound systems in Stadiums.

Biffi spoke about the recent experience gained by Britannia Row Productions who have had experience with not only the Barcelona Olympics but also the newly built Wembley Stadium where they carried out the initial sound tests.

These tests resulted in their decision to combine the use of a temporary concert or 'touring' PA system with the permanently installed 'house' PA system for some very large shows which Britannia Row are the contractors.

Britannia Row Productions will use a very large number of Butterfly line-array loudspeakers in the new stadium in July for the Concert For Diana. The following week sees the Live Earth concert.

Giorgio Biffi notes,"To have the honour of being invited to such an auspicious occasion and to be able to enlighten fellow professionals was to say the least gratifying, our expertise has been recognised as is that of Britannia Row by the World's most populated nation."

(Jim Evans)


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